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Airbnb is a community marketplace that allows property owners and travelers to connect with each other for the purpose of renting unique vacation spaces around the world. Airbnb began operation in 2008 and currently has hundreds of employees across the globe supporting property rentals in nearly 25,000 cities in 192 countries.

A year after Airbnb launched, the company decided to migrate nearly all of its cloud computing functions to Amazon Web Services (AWS) because of service administration challenges experienced with its original provider. To support high demand, the company uses 200 AWS EC2 instances for its application, memcache, Elastic Load Balancing, which automatically distributes incoming traffic between multiple Amazon EC2 instances & Amazon Elastic MapReduce for 50GB daily data processing along with AWS S3 for storage of 10TB of images.


Spotify is an online music service offering instant access to over 16 million licensed songs. Because the company’s goal is to help people listen to whatever music they want, whenever they want, wherever they want, Spotify faces the perpetual challenge of cataloging not only yesterday and today’s popular tracks, but also all those to be released in the future.

Emil Fredriksson, operations director for Spotify, explains, “Spotify needed a storage solution that could scale very quickly without incurring long lead times for upgrades. This led us to cloud storage, and in that market, Amazon Simple Storage Service (Amazon S3) is the most mature large-scale product. Amazon S3 gives us confidence in our ability to expand storage quickly while also providing high data durability.” The Company understands how valuable it is to be able to lengthy on premises storage provisioning to an AWS API call.


Foursquare, is a location-based social app, used by 40 million people worldwide. More than 1.5 million businesses use the Foursquare Merchant Platform, which helps businesses maintain & cultivate their valuable customer base. Foursquare performs analytics across more than 4.5 billion check-ins, with millions more being added every day.

Company relies on analytics to report on its daily usage, evaluate new offerings, and perform long-term trend analysis & with millions of new check-ins each day. Foursquare is now using AWS Redshift & Tableau, which facilitates running queries on its database. “With AWS Redshift and Tableau, anyone in the company can set up any queries they like, from how users are reacting to a feature, to growth by demographic or geography, to the impact sales efforts have had in different areas. It’s very flexible,” Hoffman says. The company uses AWS S3,  Direct Connect & EC2.

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